Organizational details

Date: Winter semester 2021/22
Degree courses:  Master level
Scope: 4 SWS/6 CPs
Exam: Finale grade consists of 50% exam grade and 50% case study results.
Date: Mondays from 12-14 (lecture) & 14-16 (tutorial)

Start: October 18th, 2021
Location: Hybrid
Contact person: alexander.schoeneseiffen@uni-saarland.de
Registration possible via moodle until 25.10.2021 (60 participants)

Content

Digitization and the associated technological breakthroughs offer enormous challenges and opportunities. Given the rapid pace of technological change, questions arise: How can newly emerging business opportunities be identified and realized? Start-ups are predestined to take advantage of business opportunities in this context due to their flexibility and decreasing resource requirements. Digital technologies are often the prerequisite for these advantages.

This theory-based and action-oriented course provides an overview of digital core technologies and how strategies and instruments such as digital-focused start-ups can be founded and established on the market. Upon successful completion of the course, students will be able to:

(1) explain why, when and how digital start-ups develop, (2) explain why and how some digital start-ups effectively integrate digital technologies and some are more successful than others, (3) systematically choose between different approaches to how digital start-ups are created and deployed.

This course is intended for Master students.

Learning objectives

After attending the module "Digital Entrepreneurship" students are able to use different tools and techniques from the entrepreneurship field to make decisions in an entrepreneurial environment characterized by uncertainty. In particular, challenges and approaches that arise from increasing digitalization and the associated development of new technologies and that are consequently applied in digitally focused start-ups will be addressed.

In the module "Digital Entrepreneurship" different decision strategies and frameworks from research and practice are presented, which are clearly oriented towards a multitude of concrete examples and applications. The goal of this course is to give students a profound understanding of the relevance, requirements, structures and methods of digital start-ups.


Literature (excerpt)

  • Duening, T. N., Hisrich, R. A., and M. A. Lechter 2020. Technology Entrepreneurship: Taking Innovation to the Marketplace. Academic Press.
  • Evers, N., Cunningham, J., and Hoholm, T. 2017. Technology Entrepreneurship: Bringing Innovation to the Marketplace. Red Globe Press.
  • Osterwalder, A., Pigneur, Y., Bernarda, G., and Smith, S. 2015. Value Proposition Design: How to Create Products and Services Customers Want. Wiley.
  • Pioch, S. 2019. Digital Entrepreneurship: Ein Praxisleitfaden für die Entwicklung eines digitalen Produkts von der Idee bis zur Markteinführung. Springer Gabler.
  • Whittington, D. 2018. Digital Innovation and Entrepreneurship. Cambridge University Press.

Digitalization and the associated technological breakthroughs offer enormous challenges and opportunities. Against this background, companies are faced with the question: How can competitive advantages be achieved and maintained in the "age of digital transformation"? The theory-based and action-oriented course gives students an insight into digital core technologies that drive the digital transformation of society and equips them with digital decision-making strategies and frameworks.

Upon successful completion of the course, students will be able to (1) explain why and how digital technologies have an impact on companies' business models, (2) explain why and how companies effectively integrate digital technologies and some are more successful than others, (3) systematically choose between different approaches to assess the potential of digital technologies and to implement and use them in companies.

This course is intended for Bachelor students.

Organizational details

Date: Summer semester 2020/21
Degree courses: Bachelor level
Scope: 4 SWS/6 CPs
Exam: Finale grade consists of 50% exam grade and 50% tutorial grade (case studies and quizzes)
Date: Mondays from 12-14 (lecture) & 16-18 (tutorial)

Start: April 12th, 2021
Location: Online sessions
Contact person: marcel.aksoy(at)uni-saarland.de

Learning objectives

The course enables students to use various management tools and techniques to support the digital transformation of companies. In particular, different decision-making strategies and frameworks from research and practice are presented, which are clearly oriented towards a multitude of practical examples and applications.

The goal is to give students a profound understanding of the relevance and requirements of the digital transformation and to provide them with structures and methods to successfully implement digital transformation projects in companies. Furthermore, the students will learn tools that enable them to apply different concepts in practice such as machine learning or patent search.

Literature (extract)

  • Creusen, U., Gall, B., and Hackl, O. 2017. Digital Leadership. Führung in Zeiten des digitalen Wandels. Springer Gabler.
  • Foegen, M. and Kaczmarek, C. 2018. Organisation in einer digitalen Zeit. wibas.
  • Hess, T. 2019. Digitale Transformation strategisch steuern. Springer Fachmedien.
  • Iansiti, M., and Lakhani, K. R. 2020. Competing in the age of AI: Strategy and leadership when algorithms and networks run the world. Harvard Business Review Press.
  • Reinhardt, K. 2020. Digitale Transformation der Organisation. Springer Fachmedien
  • Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., and Haenlein, M. 2019. Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research